The game's developer, Epic, is now valued at $8 billion, and is planning further ways to monetize the staggeringly popular game.įortnite's Battle Royale mode, in which 100 players are dropped onto an island and have to fight to the death, is completely free to download and play.īut, with no money up-front, whether you're playing the game on a PC, PlayStation, Xbox, Nintendo Switch or mobile phone, how did Epic turn this free download into a fortune? How did Fortnite Make a Billion? The most amazing thing? The game itself is free. Fortnite has reported revenue over the past year of $1 billion dollars, despite only launching in March 2017. You may not play it, but you'll have heard someone talking about it, and all that talk has translated into serious money.

Fortnite, a game that has seeped into the public consciousness in recent months.